Boutique Newcity Public Co., Ltd. was the first distributor of ready-made garments in Thailand. The company was established by Mrs. Sirina Chokwatana Pavarolarvidya, founder and Managing Director. Mrs. Sirina Chokwatana Pavarolarvidya adopted and introduced the English ready-made garments concept to the Thai market. She believed ready-made garments would play a vital role as an increased number of educated women continued to pursue professional careers. In the past, well-educated women tended to spend more time enhancing their beauty, with tailored made garments and socializing, rather than working as they do today.

In those days, women who had opportunities to travel and study abroad returned to Thailand to find limited management careers available to them. The social and business environment at that time was not conductive for women and their career advancements.

Ready-made garments became essential to working women as they could enhance their appearance towards the modern cosmopolitan look without having to spend too much of their increasingly precious time. Ready-made garments could offer more flexibility than tailored made outfits. Mrs. Sirina Chokwatana Pavarolarvidya had studied the manufacturing process of women's ready-made garments according to the standard sizes, 6, 8, 10, 12, and 14, common in the United Kingdom as well as the United States, and adapted it to fit Thai women who are physically smaller than their Western counterparts. The chain store system was selected to distribute the garments through three outlet locations under the common name of Boutique Newcity; Boutique Newcity Suriwong, Boutique Newcity Ploenchit, and Boutique Newcity Siam Square.

Mrs. Sirina Chokwatana Pavarolarvidya's father, Dr. Thiam Chokwatana, saw his daughter's determination in developing the merchandises and business of Saha Group. Hence, Dr. Thiam Chokwatana decided to allow Mrs. Sirina Chokwatana Pavarolarvidya to segregate her business by establishing Boutique Newcity Co., Ltd. to engage in small-scale business according to her interests and expertise.

Boutique Newcity Co., Ltd. commenced its business operations on January 1, 1974 with a registered capital of four-million Baht to engage in the distribution of ready-made garments and beauty enhancement products for women. In affiliation with the company, a garment manufacturing factory was included; Newcity Factory Partnership which was established with a registered capital of one-million Baht and fifty employees. The small business operation steadily grew and expanded over time in line with the available capital.

On October 6, 1987, Boutique Newcity Co., Ltd. became the first ready-made garment company to be registered as an authorized listed firm on the Stock Exchange of Thailand.

On November 19, 1994, the company became a public company limited (registered No. 420) with a registered capital of 240 Million Baht (120 million Baht in paid-up capital), with its head office located at 1112/53-75 Soi Sukhumvit 48, Phra Khanong, Khlong Toei, Bangkok 10110 Tel. 662-391-3320, Fax: 662-381-1656.
CONTACT US
Boutique Newcity Public Co., Ltd.
1112/53-75 Soi Sukhumvit 48,
Phra Khanong, Khlong Toei,
Bangkok 10110
Thailand
Tel : 662-391-3320
Fax : 662-381-1656
www.btnc.co.th
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